Yahoo Wants You to Linger on the Ads, Too
Mixed into that stream is a different kind of advertising — so-called native ads or sponsored posts — which look almost exactly like all the other articles and videos on the page except that they are sponsored by brands like Knorr, Best Buy and Ford Motor. These ads, Yahoo hopes, will attract the attention of more readers and make more money for the company.
In some cases, Yahoo editors even help to write that advertising — a blurring of the traditional lines between journalists and the moneymaking side of the business.
via Yahoo Wants You to Linger on the Ads, Too – NYTimes.com.
Posted in Business
Tagged native advertising
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American drug companies don’t want to pay US taxes—but they want global customers to pay US drug prices
So who is fighting for the right of pharmaceutical companies to sell their wares at their prices, wherever on earth? Why, that same Uncle Sam that companies are avoiding paying taxes to: The Obama administration is negotiating the Trans-Pacific Partnership, which would expand US free trade rules to eighteen countries around the Pacific rim, as well as a free trade deal with the European Union. In both, the US is pushing for “harmonization” of patent laws—including longer exclusivity for existing patents, limits on the release of drug data, restrictions on how government health care programs can control drug prices—all of which mean higher prices for medicines. It’s no wonder that pharma is the most active lobbyist when it comes to trade talks.
Maureen Dowd Freaked Out on Weed Chocolate Because She’s Stupid
I also find it interesting that she’s totally consumed with paranoia by the thought of her own rich white ass getting arrested for the fake crime of not being “able to handle” her candy, but seems largely unconcerned with the very real fate of the 800,000 Americans who will be arrested this year alone on marijuana charges. (Later in the column she describes becoming “convinced that I had died,” without ever mentioning that there’s no such thing as a fatal marijuana overdose.)
via Maureen Dowd Freaked Out on Weed Chocolate Because She’s Stupid | VICE United States.
Amazon: malignant monopoly, or just plain evil?
Amazon’s strategy (as I noted in 2012) is to squat on the distribution channel, artificially subsidize the price of ebooks (“dumping” or predatory pricing) to get consumers hooked, rely on DRM on the walled garden of the Kindle store to lock consumers onto their platform, and then to use their monopsony buying power to grab the publishers’ share of the profits.
via Amazon: malignant monopoly, or just plain evil? – Charlie’s Diary.
TL:DR; Amazon’s strategy against Hachette is that of a bullying combine the size of WalMart leaning on a much smaller supplier. And the smaller supplier in turn relies on really small suppliers like me. It’s anti-author, and in the long term it will deprive you of the books you want to read.
