<blockquote>But how do readers feel about sponsored content? We got one answer in February, when Tony Haile, CEO of Chartbeat, revealed that <strong><a class="external" style="font-weight: bold; color: #00b7c4;" href="https://s3.amazonaws.com/external_clips/attachments/18555/original/unknown-2.png?1404261168" target="_blank">only 24 percent of readers were scrolling down on native ad content</a></strong> on publisher sites, compared to the 71 percent of readers who scroll on “normal content.” It was a damning indictment of the quality of sponsored content at large.</blockquote>
via <a href="http://contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-problem-2/">Study: Sponsored Content Has a Trust Problem | The Content Strategist, by Contently</a>.