<blockquote>The payments to conservative American opinion writers — whose work appeared in outlets from the Huffington Post and <i><a href="http://www.sfexaminer.com/blogs/nep/search-moderate-muslims">San Francisco Examiner</a></i> to the <i>Washington Times</i> to <i><a href="http://www.nationalreview.com/corner/260498/malaysian-pm-muslim-brotherhood-must-renounce-violence-or-be-left-out-seth-mandel">National Review</a></i> and <i><a href="http://www.redstate.com/2010/10/01/a-call-for-moderation-in-the-muslim-world/">RedState</a></i> — emerged in a filing this week to the Department of Justice. <a href="http://www.fara.gov/docs/6152-Registration-Statement-20130124-1.pdf">The filing</a> under the Foreign Agent Registration Act outlines a campaign spanning May 2008 to April 2011 and led by Joshua Trevino, a conservative pundit, who received $389,724.70 under the contract and paid smaller sums to a series of conservative writers.</blockquote>
via <a href="http://www.buzzfeed.com/rosiegray/covert-malaysian-campaign-touched-a-wide-range-of-american-m">Covert Malaysian Campaign Touched A Wide Range Of American Media</a>.

The irony about linking to a Buzzfeed article is that they are not only a purveyor of native advertising, they support it 100%.  See this Atlantic article for more background:  <a href="http://www.theatlantic.com/business/archive/2013/02/ad-war-buzzfeed-the-dish-and-the-perils-of-sponsored-content/273406/">Ad War: BuzzFeed, the Dish, and the Perils of Sponsored Content.</a>   A conference for native advertisers was recently held here: <a href="http://summit.nativeadvertising.com/">The Native Advertising Summit – Presented by Sharethrough</a>.

For more background on the concept of native advertising and to be on the look out for it see the <a href="http://en.wikipedia.org/wiki/Native_advertising">wikipedia entry</a>.
<blockquote><b>Native advertising</b> is a web advertising method in which the advertiser attempts to attract attention by providing valuable content in the context of the user's experience. Similar conceptually to an <a title="Advertorial" href="http://en.wikipedia.org/wiki/Advertorial">advertorial</a>, which is a paid placement attempting to look like an article, a native ad tends to be more obviously an ad while still providing interesting or useful information.<sup class="reference" id="cite_ref-1"><a href="http://en.wikipedia.org/wiki/Native_advertising#cite_note-1"><span>[</span>1<span>]</span></a></sup> The advertiser's intent is to make the paid advertising feel less intrusive and, therefore, increase the likelihood users will click on it.<sup class="reference" id="cite_ref-2"><a href="http://en.wikipedia.org/wiki/Native_advertising#cite_note-2"><span>[</span>2<span>]</span></a></sup></blockquote>