<blockquote>Mixed into that stream is a different kind of advertising — so-called native ads or sponsored posts — which look almost exactly like all the other articles and videos on the page except that they are sponsored by brands like Knorr, Best Buy and Ford Motor. These ads, Yahoo hopes, will attract the attention of more readers and make more money for the company.
<p class="story-body-text story-content" data-para-count="166" data-total-count="2320">In some cases, Yahoo editors even help to write that advertising — a blurring of the traditional lines between journalists and the moneymaking side of the business.</p>
</blockquote>
via <a href="http://www.nytimes.com/2014/06/22/technology/yahoo-wants-you-to-linger-on-the-ads-too.html?ref=business">Yahoo Wants You to Linger on the Ads, Too - NYTimes.com</a>.