<blockquote>For one thing, he said, Coke is not only using these low-income workers to advertise its product, it is also requiring them to buy soft drinks themselves—at nearly a tenth of their typical daily wages, he pointed out—to use the special phone booth. On top of that, he feels that the ads normalize and even glorify the hardship faced by migrant workers—at least some of whom may be working against their will. “If this was two hundred years ago, would it be appropriate for Coke to do adverts in the plantations of the Deep South, showing slaves holding cans of Coke?” he asked. “It is a normalization of a system of structural violence, of a state-sanctioned trafficking system.”</blockquote>
via <a href="http://www.newyorker.com/online/blogs/currency/2014/05/coca-colas-happiness-machines.html">Coca-Cola's Happiness Machines : The New Yorker</a>.
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