<blockquote>I’m not a math expert, but if you’re paying $6 billion a year in rights fees and you only bring in $4 billion in subscriber revenue, that’s not good. Add on top of that that advertising, which represents around a quarter of ESPN’s revenue, would plummet as well. Hell, it’s already happening. ESPN had to make up for ratings shortfalls with this year’s playoffs.</blockquote>
via <a href="https://www.outkickthecoverage.com/only-6-of-consumers-would-pay-20-a-month-for-espn-011416/">Only 6% of Consumers Would Pay $20 a Month For ESPN - Outkick the Coverage</a>.