<blockquote>Locog insists the protections were essential to secure the contracts that have paid for the Olympics, but some fear the effect could be to limit the economic benefits to the capital's economy – and set a precedent for major national celebrations in future.</blockquote>
via <a href="http://www.guardian.co.uk/sport/2012/apr/13/olympics-2012-branding-police-sponsors?newsfeed=true">Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Sport | The Guardian</a>.

Thank God Chicago lost its Olympics bid!