<blockquote>Not only was it suddenly O.K. to be taking an antidepressant, for many it became a badge of honor. Its marketing let everyone know, “hey, depression isn’t a personal failing or due to poor morals or bad parenting. It’s a biochemical thing that a medication can help with.”</blockquote>
via <a href="http://www.nytimes.com/roomfordebate/2014/10/07/did-the-blockbuster-prozac-help-or-hurt-medicine/prozac-reduced-stigma-of-depression">Prozac Reduced Stigma of Depression - NYTimes.com</a>.