<blockquote>The fact is, that sort of double-dipping is what most of us who produce Internet content do, myself included. Give me the viral pictures, and I’ll give you the truth. And then, after an appropriate waiting period, I’ll give you the other truth, and capitalize on that traffic too. It’s almost a perfect callback to William Randolph Hearst’s infamous declaration on the eve of the Spanish-American War, “You furnish the pictures and I’ll furnish the war.” Even more fitting, historians don’t think he ever said anything like that. Then as now, it’s the myth that plays, not the reality. Today it just plays on an exponentially larger stage.</blockquote>
via <a href="http://www.esquire.com/blogs/news/we-broke-the-internet">The Year We Broke the Internet - Esquire</a>.