<blockquote>In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.</blockquote>
via <a href="http://www.digitaltrends.com/computing/apple-causes-religious-reaction-in-brains-of-fans-say-neuroscientists/">Apple causes ‘religious’ reaction in brains of fans, say neuroscientists</a>.