{"id":1861,"date":"2014-06-25T23:54:09","date_gmt":"2014-06-26T04:54:09","guid":{"rendered":"http:\/\/www.brandylion.com\/?p=1861"},"modified":"2014-06-25T23:54:09","modified_gmt":"2014-06-26T04:54:09","slug":"yahoo-wants-you-to-linger-on-the-ads-too","status":"publish","type":"post","link":"http:\/\/www.brandylion.com\/?p=1861","title":{"rendered":"Yahoo Wants You to Linger on the Ads, Too"},"content":{"rendered":"<blockquote><p>Mixed into that stream is a different kind of advertising \u2014 so-called native ads or sponsored posts \u2014 which look almost exactly like all the other articles and videos on the page except that they are sponsored by brands like Knorr, Best Buy and Ford Motor. These ads, Yahoo hopes, will attract the attention of more readers and make more money for the company.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"166\" data-total-count=\"2320\">In some cases, Yahoo editors even help to write that advertising \u2014 a blurring of the traditional lines between journalists and the moneymaking side of the business.<\/p>\n<\/blockquote>\n<p>via <a href=\"http:\/\/www.nytimes.com\/2014\/06\/22\/technology\/yahoo-wants-you-to-linger-on-the-ads-too.html?ref=business\">Yahoo Wants You to Linger on the Ads, Too &#8211; NYTimes.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixed into that stream is a different kind of advertising \u2014 so-called native ads or sponsored posts \u2014 which look almost exactly like all the other articles and videos on the page except that they are sponsored by brands like &hellip; <a href=\"http:\/\/www.brandylion.com\/?p=1861\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[130],"class_list":["post-1861","post","type-post","status-publish","format-standard","hentry","category-business","tag-native-advertising"],"_links":{"self":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1861"}],"version-history":[{"count":1,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1862,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1861\/revisions\/1862"}],"wp:attachment":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}