{"id":1803,"date":"2014-05-20T00:45:55","date_gmt":"2014-05-20T05:45:55","guid":{"rendered":"http:\/\/www.brandylion.com\/?p=1803"},"modified":"2014-05-20T00:45:55","modified_gmt":"2014-05-20T05:45:55","slug":"coca-colas-happiness-machines","status":"publish","type":"post","link":"http:\/\/www.brandylion.com\/?p=1803","title":{"rendered":"Coca-Cola&#8217;s Happiness Machines"},"content":{"rendered":"<blockquote><p>For one thing, he said, Coke is not only using these low-income workers to advertise its product, it is also requiring them to buy soft drinks themselves\u2014at nearly a tenth of their typical daily wages, he pointed out\u2014to use the special phone booth. On top of that, he feels that the ads normalize and even glorify the hardship faced by migrant workers\u2014at least some of whom may be working against their will. \u201cIf this was two hundred years ago, would it be appropriate for Coke to do adverts in the plantations of the Deep South, showing slaves holding cans of Coke?\u201d he asked. \u201cIt is a normalization of a system of structural violence, of a state-sanctioned trafficking system.\u201d<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.newyorker.com\/online\/blogs\/currency\/2014\/05\/coca-colas-happiness-machines.html\">Coca-Cola&#8217;s Happiness Machines : The New Yorker<\/a>.<\/p>\n<p><object width=\"560\" height=\"315\"><param name=\"movie\" value=\"\/\/www.youtube.com\/v\/zlA9tXYxD8g?version=3&amp;hl=en_US\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"\/\/www.youtube.com\/v\/zlA9tXYxD8g?version=3&amp;hl=en_US\" type=\"application\/x-shockwave-flash\" width=\"560\" height=\"315\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For one thing, he said, Coke is not only using these low-income workers to advertise its product, it is also requiring them to buy soft drinks themselves\u2014at nearly a tenth of their typical daily wages, he pointed out\u2014to use the &hellip; <a href=\"http:\/\/www.brandylion.com\/?p=1803\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[173],"class_list":["post-1803","post","type-post","status-publish","format-standard","hentry","category-human-rights","tag-advertising"],"_links":{"self":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803"}],"version-history":[{"count":3,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1807,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions\/1807"}],"wp:attachment":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}