{"id":1696,"date":"2014-03-02T13:21:17","date_gmt":"2014-03-02T19:21:17","guid":{"rendered":"http:\/\/www.brandylion.com\/?p=1696"},"modified":"2014-03-02T23:07:09","modified_gmt":"2014-03-03T05:07:09","slug":"whole-foods-americas-temple-of-pseudoscience","status":"publish","type":"post","link":"http:\/\/www.brandylion.com\/?p=1696","title":{"rendered":"Whole Foods: America\u2019s Temple of Pseudoscience"},"content":{"rendered":"<blockquote><p>At times, the Whole Foods selection slips from the pseudoscientific into the quasi-religious. It\u2019s not just the Ezekiel 4:9 bread its recipe drawn from the eponymous Bible verse, or Dr. Bronner\u2019s Magic Soaps, or Vitamineral Earth\u2019s \u201cSacred Healing Food.\u201d It\u2019s also, at least for Jewish shoppers, the taboos that have grown up around the company\u2019s Organic Integrity effort, all of which sound eerily like kosher law. There\u2019s a sign in the Durham store suggesting that shoppers bag their organic and conventional fruit separately\u2014lest one rub off on the other\u2014and grind their organic coffees at home\u2014because the Whole Foods grinders process conventional coffee, too, and so might transfer some non-organic dust. \u201cThis slicer used for cutting both CONVENTIONAL and ORGANIC breads\u201d warns a sign above the Durham location\u2019s bread slicer. Synagogue kitchens are the only other places in which I\u2019ve seen signs implying that level of food-separation purity.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.thedailybeast.com\/articles\/2014\/02\/23\/whole-foods-america-s-temple-of-pseudoscience.html\">Whole Foods: America\u2019s Temple of Pseudoscience &#8211; The Daily Beast<\/a>.<\/p>\n<blockquote><p>Still, we let it off the hook. Why? Two reasons come to mind. The first is that Whole Foods is a for-profit business, while the Creation Museum is the manifestation of an explicitly religious and political movement. For some reason, there\u2019s a special stream of American rage directed at ideological attacks on science that seems to evaporate when the offender is a for-profit corporation.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>At times, the Whole Foods selection slips from the pseudoscientific into the quasi-religious. It\u2019s not just the Ezekiel 4:9 bread its recipe drawn from the eponymous Bible verse, or Dr. Bronner\u2019s Magic Soaps, or Vitamineral Earth\u2019s \u201cSacred Healing Food.\u201d It\u2019s &hellip; <a href=\"http:\/\/www.brandylion.com\/?p=1696\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","hentry","category-religion"],"_links":{"self":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1696"}],"version-history":[{"count":1,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1696\/revisions"}],"predecessor-version":[{"id":1697,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1696\/revisions\/1697"}],"wp:attachment":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}