{"id":1226,"date":"2013-03-23T16:15:47","date_gmt":"2013-03-23T21:15:47","guid":{"rendered":"http:\/\/www.brandylion.com\/?p=1226"},"modified":"2013-03-23T16:15:47","modified_gmt":"2013-03-23T21:15:47","slug":"end-the-ncaas-long-con-why-student-athletes-should-be-paid-and-the-higher-education-bubble-should-pop","status":"publish","type":"post","link":"http:\/\/www.brandylion.com\/?p=1226","title":{"rendered":"End the NCAA&#8217;s Long Con: Why Student-Athletes Should Be Paid and the Higher Education Bubble Should Pop"},"content":{"rendered":"<blockquote><p>College basketball and football together generate more than $6 billion in annual revenue. \u00a0Television deal terms are skyrocketing. \u00a0Two years ago, the NCAA and <a class=\"exit_trigger_set\" href=\"http:\/\/www.forbes.com\/companies\/cbs\/\">CBS<\/a>\/Turner Sports agreed on a $10.8 billion deal to broadcast March Madness basketball games till 2024. \u00a0The Big 12 conference has a 13-year contract with <a class=\"exit_trigger_set\" href=\"http:\/\/www.forbes.com\/companies\/espn\/\">ESPN<\/a> and <a class=\"exit_trigger_set\" href=\"http:\/\/www.forbes.com\/companies\/fox\/\">Fox<\/a> for $2.6 billion; the ACC has a deal with ESPN for $3.6 billion. \u00a0That cash sluices everywhere on campus, irrigating many stadiums, halls and quads, but not one penny ends up in an athlete\u2019s pocket.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.forbes.com\/sites\/michaelgibson\/2013\/01\/10\/end-the-ncaas-long-con-why-student-athletes-should-be-paid-and-the-higher-education-bubble-should-pop\/\">End the NCAA&#8217;s Long Con: Why Student-Athletes Should Be Paid and the Higher Education Bubble Should Pop &#8211; Forbes<\/a>.<\/p>\n<p>Ponder this as you watch March Madness these next few weeks.<\/p>\n<blockquote><p>After his team\u2019s championship win, <a href=\"http:\/\/www.grantland.com\/story\/_\/id\/8825140\/nick-saban-alabama-wins-bcs-national-championship-again\">according to Grantland<\/a>, Nick Saban was asked by a reporter why he continues to coach instead of retiring after so many victories. \u00a0Saban pulled a spin move with a righteous turnaround: \u201cWhy do you do what you do? Are you driven to be the best at what you do?\u201d \u00a0What he didn\u2019t add was that he is set to make $45 million over the next eight years. \u00a0On top of that, he can add whatever endorsement deals he gets and whatever Nike pays him and the university to outfit the team in its gear. \u00a0<strong>His players receive nothing.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>College basketball and football together generate more than $6 billion in annual revenue. \u00a0Television deal terms are skyrocketing. \u00a0Two years ago, the NCAA and CBS\/Turner Sports agreed on a $10.8 billion deal to broadcast March Madness basketball games till 2024. &hellip; <a href=\"http:\/\/www.brandylion.com\/?p=1226\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-fleecing_the_rubes"],"_links":{"self":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1226"}],"version-history":[{"count":0,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brandylion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}